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The power of communication: engaging diverse groups in healthcare

pharmaphorum

Humans are diverse and communications to engage us need to be inclusive. Page & Page’s Lisa Jane Lishman outlines why communication and the strategies behind it need to be more personal to ensure that people – whoever they are – feel valued and respected. Today, people are culturally, socially, and demographically diverse.

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Patient centricity 101: How to create content that REALLY communicates

pharmaphorum

According to the European Commission and NIHR Clinical Research Network, between 2007 and 2011, delays for launching clinical trials rose by 90%. And with approximately one third of the clinical trial timeline spent in patient recruitment, delays in launching clinical trials will increase costs and drain resources.

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Educating Patients about Generic Drugs: Strategies for Success

Drug Patent Watch

When educating elderly patients: Be patient and take extra time to explain concepts Use larger print materials for easier reading Address concerns about changes in pill appearance or packaging Communicating with Young Adults Younger patients may be more open to generic drugs but might lack knowledge about how they work. ” WHO.int, 2020.

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Rare disease insights from the patient community

pharmaphorum

A series of stakeholder interviews have been collected in a new video from Bedrock Healthcare Communications and Origins Insights that explores the underappreciated challenges of living with a rare disease. The post Rare disease insights from the patient community appeared first on.

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OPEN Health Group promotes Rob Barker as CEO

pharmaphorum

Rob Barker has been promoted to chief executive officer of Marlow, UK-based OPEN Health Group after serving as CEO of its Medical Communications practice for the last five years. He takes over as head of the healthcare communications group from co-founder David Rowley, who is stepping down after 10 years as CEO.

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New regulatory relief to benefit Europe’s pharma SMEs

European Pharmaceutical Review

As small and medium-sized enterprises (SMEs) often face unfair competition when doing business in Europe, through the (SME) Relief Communication, the European Commission (EC) has proposed new measures to provide short-term relief, boost long-term competitiveness, and improve equality in the business environment across the Single Market in Europe.

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What Does an NFL Team Physician Do?

Board Vitals - Pharmacist

Dr. David Grier , an orthopedic surgeon and sports medicine specialist who also serves as communications council chair for the American Orthopedic Society for Sports Medicine , posits that being a sports medicine surgeon is not all about rubbing elbows with “the best athletes in the world.”