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Pharmaceutical Negotiations Decoded: Lessons from the Trenches

Drug Patent Watch

Lessons from Past Pharmaceutical Negotiations Case Study: Merck and Schering-Plough Merger The 2009 merger between Merck and Schering-Plough, valued at $41.1 The deal showcased the importance of strategic alignment, cultural fit, and clear communication throughout the negotiation process.

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Health Innovators – Jo Brewer, Adaptimmune

pharmaphorum

Prior to this, he founded pharmaphorum in 2009, which was acquired by Healthware Group in June 2020.

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OPDP Issues First Regulatory Action Letter of 2022

Eye on FDA

Therefore, the agency said, the indication was not adequately communicated. FDA noted that the product has a boxed warning and that there have been past advisory communications from FDA have expressed concerns. It includes 352 letters covering over 450 communications vehicles and over 1100 violations.

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Tick Tock re Tik Tok and FDA’s OPDP

Eye on FDA

The emergence of pharma on TikTok signals another facet in the evolution of healthcare communications and a similar pattern. Communicators and marketers would love black and white answers about concrete platforms. And they believe that the principles laid out to date cover pretty much any communications platform.

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Health Innovators: Fredrik Debong, Hi.Health

pharmaphorum

Prior to this, he founded pharmaphorum in 2009, which was acquired by Healthware Group in June 2020.

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Health Innovators: PureTech Health’s Daphne Zohar

pharmaphorum

Prior to this, he founded pharmaphorum in 2009, which was acquired by Healthware Group in June 2020.

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Health Innovators: Sidekick Health’s Saemundur “Sam” Oddsson

pharmaphorum

Prior to this, he founded pharmaphorum in 2009, which was acquired by Healthware Group in June 2020.