Remove 2002 Remove Communication Remove Hospitals
article thumbnail

Omnichannel Benchmarking: a new era of HCP engagement

pharmaphorum

Instead, companies are increasingly turning to omnichannel marketing to bridge gaps in communication created by the pandemic. “A lot of focus nowadays is on secondary care and seeing hospital specialists. The trouble is that in a digital-first or hybrid engagement model, this approach is unlikely to yield great success.

Hospitals 116
article thumbnail

Three strategies for managing loss of exclusivity successfully

pharmaphorum

6 The stakes were extremely high, with annual costs of insulin reaching $736 per patient in 2013, up threefold since 2002. They employed hundreds of new salespeople to detail doctors and hospitals, spent millions on TV and magazine ads and handed out masses of free samples. billion in 2004.14 billion in 2004.14

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Summary for Masterclass: Applicable Laws Regarding Promotional Materials in Pharma Marketing

PharmaState Academy

. ———————— Healthcare Professional Facing Advertising NDA discussed the legal regulations – UCPMP and the Indian Medical Council (Professional Conduct, Etiquette and Ethics) Regulations, 2002 (MCI Code) and ethical considerations surrounding the promotion of products in the healthcare industry.

article thumbnail

Paving the way for anti-Abeta active immunotherapy

European Pharmaceutical Review

From there her research shifted to the immunology field, specialising in haematopoietic stem cell transplantation and vaccinology at Geneva University Hospitals. Yves joined AC Immune in 2020 and is now Manager, Investor Relations and Communications. Brain Communications.2022;4(1). Vukicevic M, Fiorini E, Siegert S, et al.