Three strategies for managing loss of exclusivity successfully
pharmaphorum
FEBRUARY 18, 2021
Eli Lilly’s Humalog compound and formulation patents expired in 2013 and 2014, respectively. Between December 1, 2018 and January 31, 2019, 65% of erectile dysfunction prescriptions filled were for Viagra or its generic version 12. Prilosec – Benchmark for franchise management. billion in 2004.14
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