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Clinical Inertia

RX Note

Improved communication and shared decision-making between healthcare providers, patients and multidisciplinary teams. Continuous medication education for healthcare providers on new drugs and updated treatment guidelines. Implementation of strategies that optimize workflow efficiency.

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Envision acquires commercial solutions firm Two Labs

pharmaphorum

Scientific communications company Envision Pharma has bought Two Labs, a firm specialising in commercial solutions for the pharma and biotech sector, for an undisclosed sum. The acquisition followed an investment in Envision by specialist European fund Global Healthcare Opportunities (GHO) earlier this month.

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Independent health comms agencies rebrand with emphasis on authenticity

pharmaphorum

In a world of a million messages, should authenticity be the common thread tying all pharma communications and marketing activities together? Authentic, knowledgeable communications designed and executed by authentic, knowledgeable professionals is the key to pharma’s success in today’s media landscape. Authentic communications.

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OVID Health appoints high-profile leaders as senior counsel

pharmaphorum

Independent communications agency OVID Health has appointed Niall Dickson, professor David Salisbury and Athena Lamnisos as senior counsel, providing strategic advice and thought leadership across several projects involving healthcare and pharma clients. He was made a Companion of the Order of the Bath in 2001.

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Have you checked your brand’s temperature?

pharmaphorum

These questions have always been relevant for healthcare communications, but the new world in which we all find ourselves have made them particularly pertinent as our customers’ behaviour and needs changed. As communicators, many areas of our business need to be rethought – starting with conferences, education and promotional activities.

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Data-driven policy and market access firm Avalere joins Fishawack Health

pharmaphorum

Starting out as a Medical Communications agency in 2001, the company has developed into a global, full-service commercialization and healthcare advisory partner with services focused on evidence generation and access strategy, medical communications, scientific marketing, and strategic healthcare consulting. . Marita Gomez

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Bridging the healthcare digital divide: a gradual approach to adopting ePI

European Pharmaceutical Review

7 Access to digital communications also remains a challenge in some Member States especially for those groups at risk of poverty and social exclusion (7.6 Even in countries with high smartphone usage such as Denmark, up to 25 percent of the population do not possess a smartphone. References European Commission, (26 April 2023).